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You'll be glad you did


Oregon's Woodburn School District just created a position for and hired a communications coordinator to "improve communications with parents and the community," according to the Woodburn Independent. Unfortunately, the action follows a February 2018 school shooting hoax in the district, which led to outrage at how communication about the incident with parents was (or wasn't) handled.


Public entities and organizations need to be more proactive about enlisting communications professionals to help with positive, responsive messaging as well as handling the unfortunate events such as Woodburn's.


NOTHING takes the place of a solid communications plan - one that delineates ways to engage the stakeholders in meaningful dialogue and conveys information in prompt, concise, and useful ways. And NOTHING can take the place of a plan that provides for prompt, clearly detailed actions to be taken in the case of an emergency - and by whom.

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